Co-Founder (gn) Pet Food, Berlin

About FoodLabs

FoodLabs is Europe's leading early-stage VC and venture studio, backing founders who are shaping the future of food, health, and wellness. We believe the next wave of consumer companies will redefine nutrition, metabolic health, and preventative wellness, spanning everything from new supplement formats and longevity-focused nutrition to better-for-you convenience foods, beauty, and pet wellness.

Why This Is A Unique Opportunity

Pet care is a multibillion-euro category, and it is wide open for reinvention. Dogs are family, yet most of what sits on the shelf is old, secretive, and built for a different generation of owners. We are looking for a brand-first Co-Founder to build and scale a category-defining premium dog brand in DACH, alongside a strong operating founder, and take on the incumbents for the next generation of dog owners.

The founder owns product, supply chain, operations, finance, and fundraising. You own the other half: brand, marketing, and go-to-market. Together you will build a brand dog owners identify with and love, from the logo to the everyday moments, and win their trust where today's brands fall short.

This is a true day-one, 0-to-1 founding-team role with full equity, backed by FoodLabs with pre-seed funding, operational support, and hands-on expertise in marketing, hiring, GTM, brand building, and product development. You will have access to a world-class network of founders and experts in nutrition, health, and consumer goods.

Your Role as Co-Founder

• Build the brand from zero: a brand dog owners identify with and love, from the logo and visual world to the voice and the everyday moments that matter

• Create demand and growth: prove demand, find profitable acquisition channels, and lead go-to-market and launch

• Own social and community: TikTok and Instagram, content, influencers, and a real community of dog owners

• Keep the dog owner's voice at the center: feed customer insight straight into product and brand

What You Need to Succeed

• Consumer Startup Experience: proven track record building and scaling consumer brands, ideally in DTC pet, food, health, or wellness, including at least one product launch from zero

• Brand & Marketing DNA: strong skills in brand storytelling, content, social, and community-driven growth, with a feel for premium brand taste and the target audience

• Hands-On Execution: entrepreneurial mindset, able to move fast, test, iterate, and solve challenges directly, pre-launch

• Commercial Sense: comfortable with unit economics (CAC, LTV) and owning a marketing budget

• Market Fit: first-hand experience of the DACH market, fluent in German and English

What We Offer

• A rare chance to build the next big consumer brand for dogs, with full co-founder equity from day one

• A de-risked journey: pre-seed capital, operational and talent support, and the full FoodLabs ecosystem behind you

• Hands-on support across product, hiring, and go-to-market to help you move faster

• Access to a world-class network of founders and experts in consumer, nutrition, and pet

Ready to build a pet brand owners actually love? Apply now and help shape the future of pet care.