Co-Founder & CMO (gn) @ Oral Beauty Brand, Munich

About FoodLabs

FoodLabs is Europe’s leading early-stage VC and venture studio, backing founders who are shaping the future of food, health, and wellness. We believe the next wave of consumer companies will redefine nutrition, metabolic health, and preventative wellness, which is why we backed companies like reformed, ahead, Holy, and the Sanity Group. 

Why This Is A Unique Opportunity

We’re looking for a hands-on Co-Founder & CMO/Performance Marketeer to scale our oral care/beauty brand, own growth end-to-end, and become the third founding pillar alongside Operations/Finance/Product and Brand/Organic Marketing. 

We sit at an intersection no one else owns: microbiome science combined with beauty and fun. The big incumbents are clinical. We are building a love brand with viral products on cleaner formulations, developed with our dentist to deliver visible results.  

Your job is to turn that into a repeatable, profitable scaling engine and take us from early product-market fit to serious, sustainable revenue.

What You’ll Own

• Paid Acquisition: Scaling paid engine across Meta, TikTok, Google, managing new CAC, ROAS, and payback as spend scales.

• Creative Velocity: Produce and iterate on hook-driven ad creatives, running a fast, rigorous testing loop across angles, faces, and concepts.

• Conversion & Landing Pages: Optimize high-converting landing pages and the entire on-site funnel, mapping and refining each stage of the customer journey. 

• Retention & Lifetime Value: Drive repeat purchase and LTV through email, loyalty, and post-purchase flows.

• Organic & SEO: Build compounding, lower-cost growth through SEO and AI search optimization (GEO/AEO), covering keyword research, content, and technical SEO. 

• Measurement: Establish clean data attribution and KPI tracking, run incremental tests, and turn performance insights into the next round of creative and product bets. 

• Product Roadmap: Co-shape what we build next, viral-ready launches, not just how we market them.

• 0-to-1 Ownership: Take full ownership of the growth function, build the growth team, and carry real upside and risk. 

What You Need to Succeed

• Proven DTC Builder: Scaled a consumer/DTC brand from early traction to 7-figure monthly revenue, ideally in beauty, personal care, wellness, or FMCG.

• Hands-On Paid Expertise: Owned Meta, TikTok, and Google end-to-end. Created high-performing creatives, optimizing rigorously, and managing meaningful budgets at profitable ROAS.

• Data-Driven & Fast: Managed CAC/LTV/ROAS and full-funnel attribution at scale, paired creative strategy with hard numbers, and moved with an extreme bias to speed.

• Founder Mentality: Entrepreneurial mindset with the ability to move fast, test, iterate, and solve challenges directly.

• Language Advantage: Fluent in English and German.

Ready to turn a viral-ready brand into a scaling machine? Apply now and help us make our care brand become the next beauty brand people are obsessed with.